CANAL OCIO is new interactive mass media with points of emission in the best establishments of Leisure of Spain.

CANAL OCIO is going to redefine its messages of a totally new way, a new support that changed the form to communicate with its hearing. Our means will allow him to contact with the young public when it is more socially active and it is more receptive to the brand messages.

Supports equipped with LCD 42’’ monitors, Bluetooth, WiFi and measurer of hearing (ROI Counter) will offer an attractive programming that caught interest of your target group.

Experts in marketing assure that in the next years, the industry of the communication and marketing he changed remarkably; and to survive it will be necessary to put center in these areas: the micro-segmentation of clients, the one to one marketing and the seduction of the client.

Today new fields exist where the battle by the sales, the creation of brand and the service to the client gets rid: the shopping mall, the store, the waiting room, the reception, the street. They are the place where they are taken more from 80% of the purchase decisions.

The massive means so are not fragmented, making new means necessary that approach plus its message its hearing.